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    Why Is SEO So Important?

    What is the first thing you do when looking for information, products, or services?

    If your answer is “search for it on Google”, you’re in good company.

    With over 90,000 Google searches being performed every single second, and organic search now providing over half of all website traffic, optimising your website and content has never been so important.

    If you’re unsure of what SEO is and why it’s so valuable for small businesses, take a look at our free PDF explaining all this and more.

    Download PDF

    What Is SEO?

    Search Engine Optimisation (SEO) is an essential tool in driving traffic to your website and is critical for any business looking to improve visibility and grow revenue through online audiences.

    SEO is the art of targeting your website, its copy and content to the searches of your intended site visitors, giving you the best chance of appearing competitively on the results page and generating qualified leads for your business.

    Whether you’re a national or international e-commerce store, or a local business selling products and services regionally, SEO matters just as much.

    According to Google, 76% of people end up visiting a business within 1 day after searching on a smartphone for something nearby, and 28% of local searches result in a purchase. That’s a lot of value to leave on the table.

    SEO is about analysing what your target audience searches for, producing highly relevant content to rank for these keywords, and ensuring that your website provides a great user experience upon arrival.

    When done correctly, SEO is the most cost effective way to drive traffic to your website, and investment in SEO can reap rewards for many years to come.

    Why does your web presence matter?

    Organic Search drives 300% more traffic to websites than social media*

    *Source: IronPaper

    94% of clicks go to organic results, not to paid for Ads*

    60% of marketers say that SEO is their highest quality source of leads.

    *Source: HubSpot

    How Are We Different?

    Whilst we usually refrain from describing ourselves as different, in the case of our SEO services we think we belong to a handful of agencies that do things the right way.

    Unlike other SEO practitioners , we do not outsource our content writing or use dishonest or “black-hat” practices. You’ll see no red flags waving here…

    Our in-house SEO experts develop sustainable, ethical SEO strategies driven by industry-leading tools, in-depth research and compelling, keyword driven content.

    Our Process

    Ensuring you have a fantastic project experience matters just as much to us as the quality of the final product we hand over.

    Our in-house SEO practitioners have developed this process to ensure your investment in SEO is as effective and data-driven as possible.


    Like all of our services, SEO starts with a conversation. This is a chance for us to understand your goals, your business, and discuss what package suits your needs the best.

    Some clients come to us requiring plenty of initial technical groundwork to get their site healthy before investing in content, and some clients come to us with an optimised site that requires regular content.


    All of our SEO packages feature an initial audit. This is a chance for us to analyse your website’s current performance, identify quick wins, and produce a report.

    This would also include keyword research and competitor analysis if you are on a more comprehensive package.


    The strategy stage is where all the information, objectives, and KPIs discovered in the previous two stages are analysed, discussed, and used to inform a strategy bespoke for your business.

    This is a critical process that ensures all action and resources are aligned directly to move toward your definition of success.


    After completing the audit, our in-house SEO team would produce a list of prioritised actionable items for the first month. Once signed off by you, we would get to work!


    After 30 days, we would then send a report of our efforts and relevant data. We take the time to explain what we’ve done, why we’ve done it, and what we’d like to work on for the next 30 days.

    This process then repeats each month for the duration of your contract, with more comprehensive reviews at the 6-month and 12-month mark.

    A word from our clients

    We work hard for our clients and pride ourselves on the the reputation that we’ve built. We have over 35 five star reviews on Google, and counting. Our clients express the powerful impact and support that we can provide in a way that we never could.

    Google Business 5 star reviews vector

    Wilkes Wood have been a pleasure to work with. Their work on our website has been innovative, clear and of excellent quality. They’re full of wonderful ideas and are extremely quick to respond to requests and help with any queries. I would highly recommend Wilkes Wood.

    Anna ThompsonBusiness Manager at Sladen

    Start your project

    All of our SEO projects start with a no-obligation chat and a free audit of your current website. This gives us the chance to understand where you are now, where you want to be, and how we can help you get there.

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